As part of Selfridges £10 million Wonder Room investment at its Oxford Street store, it has unveiled a new generation wine bar called the ‘Wonder Bar’. At the heart of this is the “juke box of win”’, that allows customers to serve themselves with 52 varieties of wine by the glass as well as by the sip.

The bar’s innovative self-service wine system offers 25ml wine sips at prices from 75p to £32, 75ml gulps from £2.15 to £95 and 125ml glasses from £3.45 to £160. For those that prefer, there is table service from a team of expert wine waiters, headed by Selfridges’ new sommelier.

For those enjoying the finer things in life Department stores of the future should be all about experience and Selfridges is at the forefront in terms of coming up with innovative new retail concepts. Most of what is on offer is for those with deep pockets, but in this type of store the customer is not just paying for the product, but the experience.