Fetzer Vineyards has joined up with the Big Chill Festival to promote its green message in the UK.
The company said that it plans to push a sustainability and renewable energy message as well as provide refreshment at the Big Chill Festival, held next month in the Malvern Hills.
Arc Worldwide created a campaign to run throughout Wimbledon fortnight where consumers could trial the Wii Sports Tennis in special tennis-court style pods.
The visitors to 2007 Wimbledon Championships were able to put their own serves, backhands and drop-shots to the test by trying out Wii Sports Tennis.
2007 was Foster’s 5th year sponsoring Ripcurl Boardmasters, the UK’s largest free lifestyle sports festival, held in Newquay Cornwall for 7 days. It’s also the only UK event to be part of the Association of Surfing Professionals (ASP) World Tour; attracting surfers from around the world.
Sponsorship complements the Foster’s global surf platform and headlines the UK surf programme of activity. Plus builds credibility of the Foster’s brand with the target market.
Steam were appointed by Baxters to deliver a 2007 summer sampling campaign across their range of beetroot, chutneys, pickles and relishes.
We developed an inspiring communications strategy and implemented an innovative sampling programme at 5 Summer Proms and Smooth Concert locations. Despite a torrential downpour at two venues (see pictures!), customer feedback was outstanding and we exceeded our sampling targets.