After years of focusing on younger consumers, retailers need to adapt their propositions to the more mature shopper if they want to take advantage of a lucrative seam of growth.

According to new research from Verdict Consulting, UK consumers aged 65-74 will increase their retail expenditure by over three-quarters across the next ten years. This will make them the fastest growing age segment by some distance, although the over 75s will also see above average total spending growth. By 2017, the over 65s market will collectively be worth £64bn to UK retail compared to £39bn in 2007.

Continue reading »

We are proud of our recent work for Ladbrokes.com. The task was to bring the Ladbrokes’ new TV ad alive in press.

Click on the thumbnail below to see examples of our work

Continue reading »

If we take a look at the likes of Facebook then word-of-mouth marketing clearly works when it comes to driving traffic to a website, but does it sell the product?

Marketers are predicting that word-of-mouth marketing is set to grow considerably over the coming years as brand marketers realise the benefits of encouraging consumers to talk about their products and services.

Continue reading »

Almost half of all shoppers (48 per cent) fail to remain loyal to a favourite brand if a competitor is running a promotion, according to a new survey. A further 24 per cent were unsure whether they would purchase a preferred brand when presented with rival offers, suggesting they may consider swapping if the offer was enticing enough. Only 28 per cent said they would remain loyal to a brand in the face of a promotion.

The social grouping with the most disposable income, ABC1, is the most likely to shop around (53 per cent) for a bargain. Continue reading »

Our Victoria beat 90 people to win a charity poker night hosted by Campbell Hooper at the infamous Gutshot poker club in Clerkenwell.

Whilst Tim was knocked out half-way through the evening, Victoria showed glorious form; scything through the tables scooping a huge pile of chips on the way to the final table. With a little luck, nerves of steel and some inspired decisions, Vikki took-out the last remaining 9 players.

Continue reading »

The Competition Commission has cleared supermarkets of any wrongdoing in selling alcohol below cost. The 18-month inquiry into the groceries market has ruled out a ban on selling alcohol as a loss-leader.

Pubs will also not be pleased to hear the inquiry has recommended a change in planning laws to allow more supermarkets to be built to provide consumers with more choice in certain areas.

Continue reading »

50% of men watch sport on television in pubs and bars, and in men aged 34, this number rises to 67% (Intel report 2006)

58% of the British public agree that they are more likely to choose one retailer over another if they know it takes its social and environmental responsibilities seriously.*

Continue reading »

For the first time, 16 to 24 year olds across Europe are using the internet more than they are watching traditional television, according to research from the European Interactive Advertising Association (EIAA). More than 82 per cent use the internet between five and seven days each week while only 77 per cent watch TV as regularly, a decrease of 5 per cent. Almost half claim their TV consumption has dropped off as a direct result of the internet. Also some 169 million of Europeans access the internet each week according to the study, which shows it is rapidly becoming a hub for all media. Increasingly, users are consuming other media, such as magazines, newspapers, radio and TV while online.

The increase in internet use is a result of the rising popularity of social networks with 42 per cent of internet users communicating via social networking sites such as Facebook and MySpace. Over the past year there has been a 12 per cent rise in the number of over 55 year olds using the internet each week and an 8 per cent increase amongst women. The research also found that the most popular online activities across Europe were search, email, communicating via social networking sites and instant messaging (IM).

Everything You Need To Know About Word of Mouth Marketing by Andy Sernovitz.

Okay, here’s the quick version. Everything you wanted to know about word of mouth marketing but were afraid to ask. It all comes down to this: Happy customers are your best advertisers. If people like you and like what you do, they will tell their friends.

Lesson 1: The Definition Of Word Of Mouth Marketing

Continue reading »