I recently attended a presentation where a business explained how they periodically invited employees parent’s to ‘open evenings’ at the agency. They understood the importance of parents in the decisions that younger people make. Here’s the results of a survey which backs up this insight:
(This might be an interesting thought for brand activity targeting ‘Puppy’s’)
This is the second post i’ve put up on population trends but it is fascinating. The better we as marketers understand trends in UK growth the better equipped we’ll be to identify profitable domestic opportunities for our clients:
England will be Europe’s most crowded nation within 25 years, with a fifth more people crammed in, according to figures from the Office for National Statistics. By 2031, there will be 464 men, women and children packed into every square kilometre, compared to 395 today.
This is an interesting concept for sampling. I’ve signed up to see what it’s like:
London-based Matter is taking an unconventional approach to direct marketing by sending out boxes of “interesting stuff”. Matter works with product manufacturers to compile collections of items for specific audiences, and it sends them out to consumers at no charge. Each participating company creates and contributes an item, something that explains what the company does, says something about its ideas or values, or can be tried out. Matter then sends the boxes so that they arrive on a Saturday, when consumers are more likely to spend some time with them. The pilot box, which hit consumers’ doorsteps on February 2nd, included items from Sony Ericsson, Stolichnaya, Nintendo, Nissan, Penguin and Virgin Atlantic, among others. The next edition of Matter will be aimed at males aged 25-35 and is scheduled to ship out this summer. Matter is a collaboration between Artomatic and Royal Mail, and for now targets consumers in the UK only.
This article published by Lucy Tesseras for Mad.co.uk articulates some of the pitfalls associated with digital marketing:
Topshop, STA Travel and Asda are the most effective UK retailers at email marketing, according to a study published today by email marketing solutions provider dotMailer.
Mothering Sunday is expected to be worth £1.6 billion to UK retailers this year, an increase of six per cent on 2007
An estimated £85 million worth of greeting cards will be sold with flowers as the most popular gift at a total cost of £230 million.
Beer brand Grolsch will use codes in TV ads to drive traffic to its new site in a cross-channel promotion.
Videos clips featuring secret codes will run between Channel 4 comedy programmes including 8 out of 10 Cats, and The Friday Night Project.
According to a study which examined the speed at which Britons complete a range of everyday tasks such as spending money, eating and having sex by Virgin Media, reveals millions of people are in danger of ‘meltdown’ because they race through life at break-neck speed.Workers are spending their monthly wages well before their next pay day and scores of people are bolting down their evening meal in less than ten minutes. Meanwhile, others are hurrying through love-making in just two minutes.
The study revealed those in the North East top the fastest-living lifestyle, while those in London lead the most laid-back lives.
John Smith’s, racing’s No 1 supporter, is inviting drinkers to celebrate the brand’s continuing sponsorship of the Grand National and the second year of the John Smith’s People’s Race with Winner’s Tipple, new limited edition premium ale. Winner’s Tipple, which was launched at the 2008 John Smith’s Grand National weights lunch will be available from March in selected on and off trade outlets in draught cask, conditioned and 500 ml bottle formats. John Smith’s through-the-line agency, Steam, named the product and designed the bottle label and pump clip with the brand’s No Nonsense values in mind.
Graeme McKenzie, Marketing Manager for John Smith’s, said: “We wanted to create a great-tasting, No Nonsense premium ale that beer drinkers would enjoy in the run-up to the greatest steeplechase in the world, and we have achieved that with John Smith’s Winner’s Tipple.”
Millions of British office workers are suffering from “Social Itch”. The term “Social Itch” has been coined by psychologists, to describe people who cannot go a whole day without logging on to an internet networking site such as Facebook. People who suffer from it have a constant need to check their social network status.According to a study for Badoo.com, a social network site, one in four Brits cannot get through a day without taking a look at an internet networking site. Social network users spend an average 12 hours a week checking their online status (Source: Daily Star 15.02.08)
Steam have worked with Intersnack for the last three years, delivering simple but effective promotional campaigns on this kid’s brand. With entry via SMS and an opportunity to win a prize every-day, this brand sees unprecented levels of consumer participation and engagement!
We’re working right now on our 2008 campaign, which will hit the shelves later this year.