The Canbury Arms, a pub in South West London, is reaping the benefits of rewarding customer loyalty with a club card scheme.

After paying a joining fee of around £30 members are entitled to discounts on everything they buy at the pub with their Canbury Club Card. Within weeks of licensee Michael Pearson starting the scheme (18-months ago) it had 250 members.

As well as 5% off everything at the pub club members get other benefits such as discounts with affiliated local businesses, members events and access to a members area of the Canbury Arms website. The Canbury Club Card, which now totals 400 members, has also coincided with an upsurge in sales at the pub.

Source: Publican 02-04-2008