The average British drinker downs 3,000 extra calories every week from alcohol. That is 500 calories more than the average man needs for an entire day and 1,000 more than recommended for women. Health chiefs are calling for calorie counts to be shown on drink labels and restaurant wine lists. Source: The Sun 27-05-2008
Last night, Steam won two ISP awards at the annual ceremony hosted at the Intercontinental Hotel.
Steam picked up a Gold in the Alcoholic Beverages category for the John Smith’s People’s Race activity.
The John Smith’s People’s Race was successful in delivering brand and category growth, and also picked up the Commercial Effectiveness Award. This was a special award presented to Steam for delivering the most commercially effective sales promotion campaign in 2007.
According to research commissioned by the Wine and Spirit Trade Association, when buying for the same type of occasion men spend more on a bottle of wine than women and wine drinkers aged under 35 spend more on wine than those over 55. The survey of 1,000 wine fans also revealed that wine lovers would prefer to give up sweets, chocolate and beer rather than reduce spending on their favourite tipple. Source: Publican 20-05-2008
Diageo has unveiled its summer advertising campaign for Guinness, entitled “Taste.”
The five-week television and print advertising campaign took a £2.5 million investment and will use the tag-line: “You can almost taste it” coupled with images of a pint of Guinness made to resemble the ocean.
Source: Morning Advertiser 22-05-2008
According to a survey by Co-operative Bank Credit Cards, Brits spend £550,000 each on Saturdays alone during their lifetime.
The average person spends £175 every Saturday on food, alcohol and shopping. Over a lifetime, this adds up to more than half a million pounds. Women spend even more than men on Saturdays – an average of £193 a week, compared with the mens’ £168.
China is set to come to prominence as a wine producing region following the ongoing ramifications of global warming. This was one of the messages that emerged from Dr Richard Smart’s talk on ‘global warming and its impact on vines and viticulture’ at the Climate Change and Wine Conference in Barcelona today (February 15).
Smart, who is a leading global consultant on viticulture methods, said: “In 30 years time, China will be a country better able to adapt to global warming.”
According to a report by UK wine merchant Berry Bros & Rudd, the pop of the cork and the satisfying glug as the wine is poured out may soon be consigned to history. As the industry attempts to find ways of cutting costs and reducing its environmental impact on the environment, wine drinkers could soon be opening a packet of wine instead of a bottle.Environmental concerns and rocketing costs mean glass will become unrealistic for most wines over the next 50 years.
Banrock Station is among a number of brands already experimenting with cartons.
According to a Somerfield supermarket survey nearly eight in 10 Brits do not have the basic cooking skills to boil an egg or roast a chicken.Despite the efforts of celebrity chefs such as Delia Smith, many cannot make themselves the simplest of meals. Source: Daily Star 16-05-2008
According to a study by Visa, lunch hours are now virtually alien to the British worker.
78% of workers no longer take advantage of a full lunch hour – while 15% have no break at all. A third of those questioned said they had to forego lunch entirely at least once a week. Those who did venture out at lunchtime were getting their fill of time-wasting inconveniences. 79% of this group wait for up to 10 minutes in a cash point queue. 5% take advantage of the internet for paying bills or shopping online.
Source: Ananova 15-05-2008
According to a poll, the average Brit spends £293,000 on 124 holidays in a life time.
Source: The Sun 15-05-2008