Sandwich shops, fast-food restaurants and cafés are feeling the pinch from what has been dubbed the “credit munch” – a renaissance of the packed lunch among cash-strapped consumers.
They are taking their cue from cookery programmes and celebrity chefs to create healthier lunches at home, such as exotic fruits, mixed salads and experimental pasta dishes.
Steam UK have helped McEwan’s give Scots a St Andrew’s Day to remember. The campaign was launched on the 15th November in the Scottish Sun newspaper and on their online site – www.scottishsunparty.com
The campaign includes an online competition with the chance to win the ultimate street party including a giant McEwan’s inflatable pub; a St Andrew’s Day bus tour and a massive street party on Orkney where McEwan’s will be on hand to serve up their best brands for party-goers.
House of Fraser in-store manicurist Nails Inc has teamed up with Baileys to offer customers a liqueur while their nails are being manicured.
The campaign is running throughout the remainder of the year and is supported through online and in-store activity.Members of Bailey’s CRM programme The Baileys Lounge will also receive emails about the offer and a voucher offering 20 percent off of Nails Inc products.
Leading Australian wine brand Rosemount is celebrating the best in fresh and stylish lifestyle ideas with the launch of The Rosemount Taste Awards www.RosemountTasteAwards.co.uk, created by integrated marketing agency Steam UK.