McDonald’s is encouraging kids to take one minute each day to make a difference with its “One Minute to Move It” children’s well-being effort.
As part of its latest Happy Meal film partnership with DreamWorks’ Madagascar: Escape 2 Africa, McDonald’s wants to “engage with families in a way that we typically don’t do with Happy Meals,” said Nicole Neal, manager of US communications for McDonald’s.
CBRE, the World’s biggest real estate organisation, wanted to communicate their brand values to a highly targeted and difficult to reach segment – high net worth individuals and sovereign funds.
Steam flexed their creative muscle and came up with the idea of creating a stylish coffee table book that was used as a leave behind.
Government plans to outlaw ‘all-you-can-drink’ offers, and more Licensees are facing the prospect of another new raft of tough measures after government plans for a new mandatory code of practice for the drinks industry were confirmed today.
A ban on ‘all-you-can-drink’ promotions and offers that only apply to certain groups, such as women, are among the proposals included in the Policing and Crime Bill unveiled in the Queen’s Speech. This is in addition to a new £4.5m crackdown on alcohol-fuelled crime and disorder. Other potential measures include forcing pubs to have the minimum sized glasses available for those who want them, making sure customers see the unit content of all drinks they buy and checking staff are properly trained. But there is no direct mention of a ban on happy hours.