May 29
May 22
NEWS GENERAL:
Diageo to cut global marketing spend in 2009
Diageo is slashing its marketing spend in response to the economic downturn. Andy Fennell, the chief marketing officer of Diageo, said the drinks giant expected to spend less on marketing over 2009 due to the global recession which had resulted in flat sales in the nine months to March this year. Diageo is mid-way through a consultation with staff over redundancies as part of a company-wide plan to make £100m in savings focused mainly in developed markets such as the UK.
May 22
Steam Lokomotiv continued their unbeaten run to 3 last night when, for the first time in the club’s history, they fielded a team comprising of totally home grown talent.
Chris Golding was back in nets giving stand-in keeper Tim Beer the rare opportunity to play outfield. Craig Freeman made his second competitive start for Lokomotiv and first team regulars Graham Granger, Rob Freeman and Nick Warry were also fit. Steam were further bolstered by consistent players Mike Grey and Mark Woods who had made the long journey down to North Lambeth.
May 20
MPs will be presented with a report this afternoon which underlines the importance of pubs to society and calls for urgent action to stop pub closures.
The report was produced by the Institute for Public Policy Research (ippr) think tank, with the backing of the Campaign for Real Ale (Camra).
May 15
This summer Steam UK launched ‘Let’s go Fly a Kite’ campaign for Intersnack’s kids’ brand, Pom-Bear. The integrated promotion offered lucky consumers the chance to win a special edition Pom-Bear kite every hour, meet Pom-Bear in person and interact with the character online. The objective of the promotion was to build on Pom-Bear’s brand strategy to promote a healthy lifestyle and encourage family fun for parents and kids.
May 14
May 04
Latest market figures show how convenience fascias are making gains.