NEWS GENERAL:
Campaigners want alcohol promotions adverts banned
The Alcohol Health Alliance (AHA), which includes Alcohol Concern and the Royal College of Physicians, wants to see an end to all adverts which promote alcohol on the basis of low cost. Other European countries, such as France and Norway, all ready have a total ban on all alcohol advertising on television and billboards.
http://www.thepublican.com/story.asp?sectioncode=7&storycode=64217
Scotland urged to carry on with minimum price plan
The World Health Organisation has urged Scotland to plough on with plans to introduce a minimum price for alcohol. Scotland Justice Secretary Kenny MacAskill, said: “We know that alcohol misuse is damaging Scotland. It’s fuelling violence, damaging our health and hurting our economy.
http://www.thepublican.com/story.asp?sectioncode=7&storycode=64265&c=1
Davies leaves Molson Coors
Molson Coors UK is looking for a new marketing director after Simon Davies announced he was to step down from his position in September to open his own consultancy firm.
http://www.offlicencenews.co.uk/articles/71114/Davies-leaves-Molson-Coors.aspx?categoryid=9059
ON TRADE:
Kai’s bar knocks competition for six
A pub that based an innovative promotion around the recent ICC World Twenty20 Tournament has scooped the Pepsi Cricket Pub 2009 Prize. Judges were impressed by a Kai’s bar promotion that saw customers given vouchers when buying food and drink. The vouchers could then be redeemed for prizes when boundaries were hit during Twenty20 matches.
http://www.thepublican.com/story.asp?sectioncode=7&storycode=64248&c=1
Orchid launches £9.99 family meal deal
For £9.99 the Orchid pub group is launching the Family Feast Offer in 80 of its Free House Dining (FHD) pubs, pledging to offer better value for money without compromising on quality. The deal includes two 4oz cheese burgers and two kids’ burgers, along with baked beans, coleslaw and chip.
http://www.thepublican.com/story.asp?sectioncode=7&storycode=64279&c=1
JD Wetherspoon snapping up bargain pubs
The company is acquiring sites for as little as £1m for a freehold pub including fit-out trading remains in a stable pattern with the company not having to promote or discount excessively.
OFF TRADE:
Sainsbury’s to create energy from car parks
Driving over bumps in a new Sainsbury’s car park will generate enough energy to power the store’s checkouts. Also at the Gloucester store, rainwater is harvested to flush toilets, solar panels heat the store’s water during summer, and lighting has been reduced because the store has been designed to let in as much natural light as possible.
http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=200811
Aldi & Lidl eclipsed by Sainsbury’s & Morrisons
The grocery market is continuing to “ride out the recession” according to TNS, which reported a 6.5% growth in the last quarter. TNS has suggested that consumers have adopted a more measured approach to the recession, and are now more likely to shop in Sainsbury’s and Morrisons rather than Aldi and Lidl.
Robert Lindsay is latest Morrisons champion
Morrisons has enlisted TV actor Robert Lindsay to be the face of its latest ad for its “Market Street” campaign which promotes its fresh food made by artisans offering.
http://www.marketingweek.co.uk/disciplines/advertising/
BEER, ALE & CIDER:
Rave review for Morrissey Fox Proud of Pubs Best Bitter
Beer lover Darren Turpin of the popular www.blogobeer.com website described the golden-brown bitter as one “that poured with a decent head and had a rich, malty flavour with a light caramel-sweetness”.
http://www.thepublican.com/story.asp?sectioncode=7&storycode=64214
Scottish & Newcastle Pub Enterprises (S&NPE) has launched a new food website for its lessees
www.snpefood.co.uk, provides information on the latest food and hygiene legislation, downloadable menus, a gross profit calculator and an area for lessees to post food-related questions, which will be answered within 48-hours. The website also allows staff to take an online hygiene course
Meantime launches first cask ale
London-based brewer Meantime has launched its first cask ale. The new brew will be subject to a 28 day maturation process, which helps to enhance the hoppiness of the beer. In total, six different hops are used in the brewing process.
New media campaign for Foster’s
Foster’s is launching a TV, cinema and radio campaign that will urge standard lager drinkers to “Get Some Australian in You”.
Brothers Cider launches new stubby pack
Somerset’s Brothers Cider has teamed up with Morrisons to launch the new packs of its Pear Cider and Strawberry Mixed Pear Cider.
First ad campaign for WKD Core
A WKD outdoor campaign will be backed by ads in men’s lifestyle magazines and national newspapers, online activity and promotions in a range of media.
http://www.offlicencenews.co.uk/articles/71175/First-ad-campaign-for-WKD-Core.aspx?categoryid=9059
SPIRITS:
Diageo puts £3m behind Morgan’s Spiced campaign
The tongue-in-cheek advert features a group of young men on an “epic” journey to a local bar to sample the drink. A select number of pubs and bars will host “interactive sampling experiences” where drinkers can try Morgan’s Spiced and cola.
http://www.thepublican.com/story.asp?sectioncode=7&storycode=64227
WKD woos BBQ drinkers with 12-pack
Running a summer with a promotional 12-pack and irreverent new ad campaign. The Flamin’ Great BBQ Pack (rsp: £12.99) is available until September, with a range of on-pack offers including free music downloads and money-off clothing vouchers.
http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=200873
Morgan’s Spiced ends TV ad hiatus
The first Morgan’s Spiced TV campaign also includes cinema, outdoor, press and online support, and positions the brand as the rum for the “modern adventurer”.
Three new tequilas for Maxxium
The super premium range is to be made available to high-end off-trade accounts from the 24th June.
http://www.offlicencenews.co.uk/articles/71171/Three-new-tequilas-for-Maxxium.aspx?categoryid=9059
SOFT DRINKS:
Summer soft-drink push
Coca-Cola and Britvic are looking to boost sales of long drinks in the on-trade this summer. Coca-Cola Enterprises is working with Diageo to drive spirit and mixer serves, while Britvic has brought out a mixed-drink menu created especially for the on-trade.
FOOD:
Heinz scratch card promotion with sachets
Heinz Foodservice is giving pubs the chance to win up to £10,000 with a promotion on its sachet range over the summer through a text to win mechanic.
http://www.thepublican.com/story.asp?sectioncode=7&storycode=64219