Steam Vs Detica

Detica had lost one game previous to this match and that was a comprehensive hammering from a rampant Steam Lokomotiv. They obviously have something in their locker but they were unable to show it as they started the game with 4 men.

Given this disadvantage, the game was never really a contest and Steam ran out 11-3 winners. Rob, Ben and Andy stroked the ball around nicely capitalising on our extra man. Tim was quieter than normal which was generally viewed as a good thing. Chris was man of the match and was heard to be ruing his previous suspension and the effect it had on his quest for the golden boot. Steam finished second having beaten the winners twice and top scoring with 102 goals!

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NEWS GENERAL:

Dragons’ Den star moves into wine retailing

Entrepreneur Peter Jones is moving into wine with the launch of an online retailing business. Gondola is aimed at mainstream drinkers and will specialise in branded wines. The launch will be backed by a £100,000 online marketing campaign designed to attract 600,000 visitors and 20,000 sales transactions within 12 months.

http://www.offlicencenews.co.uk/articles/76772/Dragons%E2%80%99-Den-star-moves-into-wine-retailing.aspx?categoryid=257

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Steam Vs IT Milan

Steam arrived with a strong team to face the young pretenders with the faux Italian name. Their defending could not be less Italian and Steam were keen to make them pay. For the first time in their illustrious history, Steam took the lead directly from kick off. Mike Grey hit the ball straight in the top corner leaving the opposition to discuss if it was a legitimate goal.  Although we do not always keep to the rules, at least we know what they are!

Steam settled into a neat passing game with Ladd and Knighty dominating the midfield. Grey added a further three goals to take the game to 4-0. The Milan kids lost their composure and started making ridiculous fouls, they had a man sin binned but he really should have been sectioned! The bad tackles continued to fly in and an altercation with Chopper Adil led to two further sin bins.

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NEWS GENERAL:

Majestic sales climb despite economic woe

Majestic has reported a solid sales increase despite difficult trading conditions and a downturn in corporate business. The retailer’s pre-tax profits rose by 9% to £6.1 million in the six months to September 28, while like for like sales increased by 5.4%.

http://www.offlicencenews.co.uk/articles/76556/Majestic-sales-climb-despite-economic-woe.aspx?categoryid=9059

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NEWS GENERAL:

Tesco increases market share

After doubling its points accrued to its clubcard loyalty scheme, Tesco has increased its share for the first time in two years.

http://www.guardian.co.uk/business/2009/nov/10/tesco-waitrose-win-market-share

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Steam Vs Register.Com

Steam entered the game with the race for the title gathering pace. Ben Dudman was between the sticks and Steam had a strong outfield line up to face the frequently volatile Irish team. Nick Warry had previously rugby tackled their centre forward.

Steam started well with Mike Grey putting them into a 2-0 lead. Adil was marshalling the back line with Andy and Chris dominating the midfield, Graham was happy to oversee the whole operation from the sidelines for the first half while Steam ran rings around the opposition. Register managed a lucky goal but brilliant distribution from Ben Dudman allowed Grey to set up Chris for a crisp finish.

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NEWS GENERAL:

Waitrose rolls out festive ad activity

The campaign runs across TV and press. The ads outline seasonal offers on popular Christmas food and drink items. TV and press ads will promote 25% off wine and champagne on purchases of at least six bottles. The ads will carry the strapline: ‘This Christmas, there’s only one place to be’.

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Steam picked up another gold award for the John Smith’s People’s Darts, but this time at the glittering Media Week Awards 2009.

The entry topped the judge’s list for the ‘Collaboration’ category;  a joint effort from Mirror Group Newspapers, Mediavest, SBI and Steam, and now takes Steam’s tally to 3 top awards for this activation.
Steam played a crucial role in getting the idea off the drawing board and into pubs: shaping the logistics, co-ordinating the tasks of all the agencies involved, designing the creative concept and working with the Mirror to ensure all their output adhered to John Smith’s brand values.

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NEWS GENERAL:

Portman Group issues online guidelines for booze brands

The Portman Group has published a guide that aims to stop alcohol brands using digital marketing to target underage consumers or encourage harmful drinking.

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