Steam picked up another gold award for the John Smith’s People’s Darts, but this time at the glittering Media Week Awards 2009.

The entry topped the judge’s list for the ‘Collaboration’ category;  a joint effort from Mirror Group Newspapers, Mediavest, SBI and Steam, and now takes Steam’s tally to 3 top awards for this activation.
Steam played a crucial role in getting the idea off the drawing board and into pubs: shaping the logistics, co-ordinating the tasks of all the agencies involved, designing the creative concept and working with the Mirror to ensure all their output adhered to John Smith’s brand values.

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Steam UK picked up 2 more gold awards at this year’s ISP Awards held at London’s Hilton Hotel.

Scottish & Newcastle’s John Smith’s People’s Darts took gold in the alcoholic drinks category whilst Jygsaw’s brand, Scrumpy Jack, won the Small Budget Category with their Rural Retreats campaign.

John Smith’s beat Strongbow’s ‘BowTime’ and AB InBev’s ‘Discover True Dedication’.  The judges were impressed by Scottish & Newcastle’s exploitation of their sponsorship of the World Lakeside BDO Darts Tournament; this saw a unique nationawide pub darts challenge to find 2 finalists to play on stage at Lakeside before the world men’s final.  Rather than just badging an event they were able to fully engage their consumers in a money cant buy experience.

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Last night, Steam won two ISP awards at the annual ceremony hosted at the Intercontinental Hotel.

Steam picked up a Gold in the Alcoholic Beverages category for the John Smith’s People’s Race activity.

The John Smith’s People’s Race was successful in delivering brand and category growth, and also picked up the Commercial Effectiveness Award. This was a special award presented to Steam for delivering the most commercially effective sales promotion campaign in 2007.

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Steam took home two gongs from the Media Week Awards 2007 for our recent work with John Smiths, the UK’s number 1 ale.

• Gold in the Media Idea, Niche (under £250K) category
• Silver in the Collaboration category

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On Monday evening Steam picked up a Marketing Society Award for Excellence in the Loyalty category for our work with Scottish & Newcastle and Ladbrokes on the World Cup multi-brand promotion. We were up against Tesco Clubcard in our specific category so an accolade indeed!

Scottish & Newcastle won another award in the Customer Insight category for the launch of Foster’s Twist. Steam delivered the BTL activity supporting product sell-through and generating display.