Real ale is the only type of beer now seeing its sales grow in UK pubs, helped by an increasing number of women enjoying the drink, a study has said.
While all other beer types, such as lager and keg bitters, saw their sales fall in the first half of 2009, sales of real ale grew 1%, it said, plus the number of women drinking real ale has doubled.
Steam UK have helped McEwan’s give Scots a St Andrew’s Day to remember. The campaign was launched on the 15th November in the Scottish Sun newspaper and on their online site – www.scottishsunparty.com
The campaign includes an online competition with the chance to win the ultimate street party including a giant McEwan’s inflatable pub; a St Andrew’s Day bus tour and a massive street party on Orkney where McEwan’s will be on hand to serve up their best brands for party-goers.
John Smith’s is launching a limited-edition cask conditioned ale in support of its 250th brewing anniversary celebrations and to mark the 90th birthday of the Royal Air Force.
The ale called Finest Hour will be unveiled at RAF Coningsby,Lincolnshire on 2 September 2008 and the Scottish & Newcastle brand has pledged to donate 10 pence from every sale to the RAF Association’s Wings Appeal.
Only one in three British drinkers have actually tried real ale, research issued today by the Campaign for Real Ale (CAMRA) shows.
CAMRA also found that 29 per cent of Brits think that real ale should represent Britain in the same way wine represents France and stout represents
While the overall alcohol category grew by 4.2% to £8.4b in the year to 15 June 2008, cider saw sales up by 27% and wine grew by 7.3%.
The increase in wine was due to higher spend per head among purchasers, while cider’s growth was driven by an increase in shopper numbers, TNS said.
We’ve been drinking beer for centuries. But only now are scientists learning the secrets of the perfect pint.
Beer and wine bottles should carry graphic images of diseased livers similar to campaigns featured on cigarette boxes in an effort to curb the country’s alcohol abuse, the British Medical Association (BMA) will propose this week.
As part of the BMA’s campaign against “the growing problems of excessive alcohol consumption and of binge drinking in society”, other motions to be tabled at its annual representatives’ meeting in Edinburgh include calls for the government to make units per drink a mandatory requirement on alcohol labels and on bar taps, and encouraging legislation to prevent supermarkets discounting alcohol
Pubs have sold 175 million fewer pints of beer in the past year as a direct result of the smoking ban, according to market analysts AC Nielsen.
Jake Shepherd, AC Nielsen’s marketing director, said: “The winter months were particularly bad. Sales fell nine per cent through November to January when smokers would have been reluctant to stand outside in the cold to have a cigarette.”
Bulmer’s Original is the fastest-growing drinks brand in the British off-trade, as sales rocketed by 320% in the 2007 to 2008 financial year.
Source:Off Licence News 27-06-2008