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	<title>Steam UK &#187; DM</title>
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	<description>Steam UK - an Integrated marketing agency</description>
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		<title>Free stuff from Matterbox</title>
		<link>http://www.steam-uk.com/2008/02/25/free-stuff-from-matterbox/</link>
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		<pubDate>Mon, 25 Feb 2008 14:36:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[DM]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Product-trial]]></category>

		<guid isPermaLink="false">http://www.steam-uk.com/?p=218</guid>
		<description><![CDATA[This is an interesting concept for sampling.  I&#8217;ve signed up to see what it&#8217;s like:
London-based Matter is taking an unconventional approach to direct marketing by sending out boxes of &#8220;interesting stuff&#8221;. Matter works with product manufacturers to compile collections of items for specific audiences, and it sends them out to consumers at no charge. [...]]]></description>
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		<title>Royal Mail reveals combining digital with DM boosts spend</title>
		<link>http://www.steam-uk.com/2007/11/06/royal-mail-reveals-combining-digital-with-dm-boosts-spend/</link>
		<comments>http://www.steam-uk.com/2007/11/06/royal-mail-reveals-combining-digital-with-dm-boosts-spend/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 11:57:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[DM]]></category>
		<category><![CDATA[Digital & Online]]></category>
		<category><![CDATA[Research & Reports]]></category>

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		<description><![CDATA[Integrating digital advertising with direct mail campaigns can improve the effectiveness of promotions and increase customer spend by nearly 25 per cent, according to new research.
The study of consumers by Royal Mail, aiming to understand the best uses of different advertising methods, also revealed nearly seven in 10 people believe that direct mail supports online [...]]]></description>
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