Oct 20
Using catchy music in the background, flashing lights and dancing women, bet365 Bingo has launched a bizarre but memorable new TV advert! Oh did we forget? The women happen to have bingo balls for heads!
The ad is targeted at “bingo heads” throughout the UK that just love to play a bit of bingo in their spare time. It’s a far cry from the standard bingo advert we are used to, with a woman sitting with a laptop on her lap and shouting that she has won the jackpot on online bingo.
It is apparent that Bet365 Bingo is really catching the attention of newcomers to bingo, the site is also being advertised in magazines in an effort to bring more ‘bingo heads’ to the bet365 bingo site.
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Oct 16
The Conservatives are to become the first UK political party to run a marketing campaign on the internet music service Spotify, in a bid to target the hard-to-reach youth audience.
A 40-second ad for the party will launch next Wednesday on the fast growing peer-to-peer music streaming service. The ad, which will run for one week, features the Conservative party chairman, Eric Pickles, speaking on the issue of debt, backed by a message that Spotify users should vote Tory at next year’s general election.
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Oct 13
Brand managers need to change their entire approach in the digital age, and should instead adopt the title and functions of “brand advocates”, according to a new report issued by Forrester, the research firm.
In Adaptive Brand Marketing: Rethinking Your Approach to Branding in the Digital Age, Forrester analyst Lisa Bradner argued that brand advocates “really need to be in charge of the heart and soul of what the brand stands for.”
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Sep 16
A year on from Lehman Brothers collapse and its knock on impact on consumer confidence worldwide.
Consumers are spending again. But they’re buying less; this change in purchasing behaviour is long-term and will have transforming impact on retailers, suppliers, media and brands.
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Aug 19
For the first time Pizza Express is using promotional activity in a bid to win a greater share of those consumers opting to eat at home as a result of the recession.
The activity will include a money-off voucher campaign for four new pizza flavours that will be available only in supermarkets.
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Jul 16
Sales Promotion accounts for at least 13 per cent of UK marketing budgets, according to research published by the Chartered Institute of Marketing – and the figure could be much higher.
According to the CIM’s Spring 2009 Marketing Trends Survey, when asked what proportion of their total marketing spend went on different areas, Sales Promotion came second, on 13 per cent, just after Public Relations on 13.2 per cent.
Third was Field Marketing, on 12.9 per cent, then CRM on 12.7 per cent, Advertising (excluding online) on 12.4 per cent and Direct Mail on 11.8 per cent.
Annie Swift, chief executive of the ISP, points out: “It comes as no surprise that Sales Promotion gets so much of the UK marketing budget, particularly in the current economic situation. Sales Promotion is all about ‘do’ advertising, not ‘do nothing’ advertising – it is marketing content designed to change behaviour and, as such, can be delivered through almost any media channel.”
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Jul 25
Consumers are becoming fatigued with celebrity-led marketing, according to a new report from Datamonitor.
The independent market analyst says that “the cult of celebrity has reached a crossroads” and that over-exposed celebrities have saturated the market.
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May 22
Diageo has unveiled its summer advertising campaign for Guinness, entitled “Taste.”
The five-week television and print advertising campaign took a £2.5 million investment and will use the tag-line: “You can almost taste it” coupled with images of a pint of Guinness made to resemble the ocean.
Source: Morning Advertiser 22-05-2008
May 12
Supermarkets are reacting to the economic downturn by axing bogofs in favour of straight price cuts.
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Mar 04
Press advertising through the use of vouchers has emerged as the latest battleground for fast-food operators to target consumers with deals.
London freesheet Metro is one of the main newspapers used for voucher campaigns by Burger King and McDonald’s as it has a significant young readership.
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