In its first on-trade campaign for 15 years, Martini is launching a series of promotions based around serving Martini in long drinks.
Drinks incorporating Martini Bianco, Martini Rosso, Martini Extra Dry and Martini Rosato, a new entry into the on-trade after an off-trade launch of the ros style spirit last year, will be promoted in “premium mainstream” pubs such as All Bar One and Pitcher and Piano from June 10.
Coors Brewers is offering a dispensing system that pubs can install outside, as long as there is cover and an electricity supply. The system, named compactdraught, is designed to keep customers in establishments during the summer months, even when there is a large queue at the bar.
Source: Morning Advertiser 29-05-2008
The Canbury Arms, a pub in South West London, is reaping the benefits of rewarding customer loyalty with a club card scheme.
After paying a joining fee of around £30 members are entitled to discounts on everything they buy at the pub with their Canbury Club Card. Within weeks of licensee Michael Pearson starting the scheme (18-months ago) it had 250 members.
This is a really interesting concept – recently launched by Bebo. Given that consumption of web based media has overtaken traditional TV across younger demographics, this is may be a really interesting idea for a youth brand. Original article published on mad.co.uk by
Some information on using Bluetooth technology in marketing campaigns including the Sky Lost case study in Victoria Station. Published by Douglas McDonald
There tends to be a fair amount of confusion within the marketing community about how new technologies should be integrated in to promotional campaigns. This is usually because the people selling the technology are “techies” and the people responsible for the campaigns are not. Bluetooth is a prime example: technical people will sell in technology in some cases without a real understanding of consumer experiences or the objectives of the brand.
This is an interesting concept for sampling. I’ve signed up to see what it’s like:
London-based Matter is taking an unconventional approach to direct marketing by sending out boxes of “interesting stuff”. Matter works with product manufacturers to compile collections of items for specific audiences, and it sends them out to consumers at no charge. Each participating company creates and contributes an item, something that explains what the company does, says something about its ideas or values, or can be tried out. Matter then sends the boxes so that they arrive on a Saturday, when consumers are more likely to spend some time with them. The pilot box, which hit consumers’ doorsteps on February 2nd, included items from Sony Ericsson, Stolichnaya, Nintendo, Nissan, Penguin and Virgin Atlantic, among others. The next edition of Matter will be aimed at males aged 25-35 and is scheduled to ship out this summer. Matter is a collaboration between Artomatic and Royal Mail, and for now targets consumers in the UK only.
This is an exciting area of development for promotional marketing. Clearly search via mobile could be an influential factor in decision-making at the point of purchase. Steam are watching the evolution of this technology closely and have developed relationships with some of the leaders in this area (take a look at what they are up to at www.taptu.com) . The following article was published by Lucy Tesseras on Mad.co.uk
It will be an interesting year of development for the internet, but 2008 will not be the year of mobile, according to leading media commentators today.
As part of Selfridges £10 million Wonder Room investment at its Oxford Street store, it has unveiled a new generation wine bar called the ‘Wonder Bar’. At the heart of this is the “juke box of win”’, that allows customers to serve themselves with 52 varieties of wine by the glass as well as by the sip.
The bar’s innovative self-service wine system offers 25ml wine sips at prices from 75p to £32, 75ml gulps from £2.15 to £95 and 125ml glasses from £3.45 to £160. For those that prefer, there is table service from a team of expert wine waiters, headed by Selfridges’ new sommelier.