<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Steam UK &#187; Innovation</title>
	<atom:link href="http://www.steam-uk.com/category/innovation/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.steam-uk.com</link>
	<description>Steam UK - an Integrated marketing agency</description>
	<lastBuildDate>Fri, 03 Sep 2010 08:05:19 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Martini pushes long drinks</title>
		<link>http://www.steam-uk.com/2008/06/02/martini-pushes-long-drinks/</link>
		<comments>http://www.steam-uk.com/2008/06/02/martini-pushes-long-drinks/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 09:16:21 +0000</pubDate>
		<dc:creator>The Caretaker</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[On Trade]]></category>

		<guid isPermaLink="false">http://www.steam-uk.com/?p=366</guid>
		<description><![CDATA[In its first on-trade campaign for 15 years, Martini is launching a series of promotions based around serving Martini in long drinks. 
Drinks incorporating Martini Bianco, Martini Rosso, Martini Extra Dry and Martini Rosato, a new entry into the on-trade after an off-trade launch of the ros style spirit last year, will be promoted in [...]]]></description>
		<wfw:commentRss>http://www.steam-uk.com/2008/06/02/martini-pushes-long-drinks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coors Brewers offers dispensing system</title>
		<link>http://www.steam-uk.com/2008/05/29/coors-brewers-offers-dispensing-system/</link>
		<comments>http://www.steam-uk.com/2008/05/29/coors-brewers-offers-dispensing-system/#comments</comments>
		<pubDate>Thu, 29 May 2008 08:43:07 +0000</pubDate>
		<dc:creator>slynch</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[On Trade]]></category>

		<guid isPermaLink="false">http://www.steam-uk.com/?p=348</guid>
		<description><![CDATA[Coors Brewers is offering a dispensing system that pubs can install outside, as long as there is cover and an electricity supply. The system, named compactdraught, is designed to keep customers in establishments during the summer months, even when there is a large queue at the bar.
Source: Morning Advertiser 29-05-2008
]]></description>
		<wfw:commentRss>http://www.steam-uk.com/2008/05/29/coors-brewers-offers-dispensing-system/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pub loyalty cards</title>
		<link>http://www.steam-uk.com/2008/04/02/pub-loyalty-cards/</link>
		<comments>http://www.steam-uk.com/2008/04/02/pub-loyalty-cards/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 14:04:15 +0000</pubDate>
		<dc:creator>slynch</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[On Trade]]></category>

		<guid isPermaLink="false">http://www.steam-uk.com/?p=281</guid>
		<description><![CDATA[The Canbury Arms, a pub in South West London, is reaping the benefits of rewarding customer loyalty with a club card scheme.
After paying a joining fee of around £30 members are entitled to discounts on everything they buy at the pub with their Canbury Club Card. Within weeks of licensee Michael Pearson starting the scheme [...]]]></description>
		<wfw:commentRss>http://www.steam-uk.com/2008/04/02/pub-loyalty-cards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On-line drama &#8211; the future of media?</title>
		<link>http://www.steam-uk.com/2008/03/20/on-line-drama-the-future-of-media/</link>
		<comments>http://www.steam-uk.com/2008/03/20/on-line-drama-the-future-of-media/#comments</comments>
		<pubDate>Thu, 20 Mar 2008 09:37:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Digital & Online]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.steam-uk.com/?p=258</guid>
		<description><![CDATA[This is a really interesting concept &#8211; recently launched by Bebo.  Given that consumption of web based media has overtaken traditional TV across younger demographics, this is may be a really interesting idea for a youth brand.  Original article published on mad.co.uk by 


Bebo has teamed up with online radio station Last.fm to [...]]]></description>
		<wfw:commentRss>http://www.steam-uk.com/2008/03/20/on-line-drama-the-future-of-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bluetooth: a controversial marketing technology, but how should brands be using it?</title>
		<link>http://www.steam-uk.com/2008/03/11/bluetooth-a-controversial-marketing-technology-but-how-should-brands-be-using-it/</link>
		<comments>http://www.steam-uk.com/2008/03/11/bluetooth-a-controversial-marketing-technology-but-how-should-brands-be-using-it/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 15:25:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Digital & Online]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Mobile-marketing]]></category>

		<guid isPermaLink="false">http://www.steam-uk.com/?p=253</guid>
		<description><![CDATA[Some information on using Bluetooth technology in marketing campaigns including the Sky Lost case study in Victoria Station.  Published by Douglas McDonald
There tends to be a fair amount of confusion within the marketing community about how new technologies should be integrated in to promotional campaigns. This is usually because the people selling the technology [...]]]></description>
		<wfw:commentRss>http://www.steam-uk.com/2008/03/11/bluetooth-a-controversial-marketing-technology-but-how-should-brands-be-using-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free stuff from Matterbox</title>
		<link>http://www.steam-uk.com/2008/02/25/free-stuff-from-matterbox/</link>
		<comments>http://www.steam-uk.com/2008/02/25/free-stuff-from-matterbox/#comments</comments>
		<pubDate>Mon, 25 Feb 2008 14:36:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[DM]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Product-trial]]></category>

		<guid isPermaLink="false">http://www.steam-uk.com/?p=218</guid>
		<description><![CDATA[This is an interesting concept for sampling.  I&#8217;ve signed up to see what it&#8217;s like:
London-based Matter is taking an unconventional approach to direct marketing by sending out boxes of &#8220;interesting stuff&#8221;. Matter works with product manufacturers to compile collections of items for specific audiences, and it sends them out to consumers at no charge. [...]]]></description>
		<wfw:commentRss>http://www.steam-uk.com/2008/02/25/free-stuff-from-matterbox/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mobile internet not yet fulfilling potential</title>
		<link>http://www.steam-uk.com/2008/02/12/mobile-internet-not-yet-fulfilling-potential/</link>
		<comments>http://www.steam-uk.com/2008/02/12/mobile-internet-not-yet-fulfilling-potential/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 16:10:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Mobile-marketing]]></category>

		<guid isPermaLink="false">http://www.steam-uk.com/?p=180</guid>
		<description><![CDATA[This is an exciting area of development for promotional marketing.  Clearly search via mobile could be an influential factor in decision-making at the point of purchase.  Steam are watching the evolution of this technology closely and have developed relationships with some of the leaders in this area (take a look at what they [...]]]></description>
		<wfw:commentRss>http://www.steam-uk.com/2008/02/12/mobile-internet-not-yet-fulfilling-potential/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Selfridges &#8216;Juke Box&#8217; Wine Bar</title>
		<link>http://www.steam-uk.com/2007/08/09/selfridges-wine-bar/</link>
		<comments>http://www.steam-uk.com/2007/08/09/selfridges-wine-bar/#comments</comments>
		<pubDate>Thu, 09 Aug 2007 15:56:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Wine]]></category>

		<guid isPermaLink="false">http://www.datalynk.co.uk/steam/?p=23</guid>
		<description><![CDATA[As part of Selfridges £10 million Wonder Room investment at its Oxford Street store, it has unveiled a new generation wine bar called the ‘Wonder Bar’. At the heart of this is the “juke box of win”&#8217;, that allows customers to serve themselves with 52 varieties of wine by the glass as well as by [...]]]></description>
		<wfw:commentRss>http://www.steam-uk.com/2007/08/09/selfridges-wine-bar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
