According to a joint study by Harris Interactive and Fleishman-Hillard Research, the internet is the most influential of all media channels, beating TV almost two-fold. In the UK, the average response on how influential the internet is was 42%, followed by TV with 23%.The study analysed the media consumption patterns and internet behaviour of 5,000 users across the UK, France and Germany.

However, UK consumers prefer to spend more time watching TV than surfing the internet. For time spent across all media, 38% is devoted to TV, compared to 30% for the internet.

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According to the latest TV trends report from the Institute of Practitioners in Advertising, TV viewing during the first quarter of 2008 was at its highest level since 2004, averaging 3.97 hours per individual per day.

However, terrestrial channels’ share of TV viewing fell from 65.4% in the first quarter of 2007 to 61.9% in the first quarter of 2008, with declines in share of viewing for all the terrestrial channels. Non-terrestrial channels grew their combined share of viewing from 34.6% to 38.1% for the first quarter of 2008.

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Online advertising spend is set to overtake television spend by the end of 2009 as social networking sites such as MySpace and Facebook continue to have a massive impact on the ad market.

UK internet advertising spend grew by 38 per cent year-on-year to £2.8 billion in 2007, taking 15.3 per cent of the market share as ad networks boost share of display advertising according to the Internet Advertising Bureau (IAB).

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Nielsen Online has published a survey showing how time trends among users of the top social media websites in the UK have changed in the 12 months between January 2007 and January 2008.

Figure 1: Time trends for top social media sites
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According to research from Screen Digest, TV’s share of global advertising budgets will be the same in 2012 as it was in 2007, with other media losing share to online. In its global forecast, Screen Digest says that clients will eat into their print, radio and cinema budgets to divert the money to online and digital TV over the next five years. Traditional TV channels will lose share to digital channels, which it expects to experience growth rates of 20% per annum. It predicts online spend will increase at 17% per annum.TV adspend will hold up in 2008 only because of the boost from the quadrennial effect of the US presidential election, European football championships and the Olympics. Without that effect, Screen Digest says there will be a recession in TV adspend in 2009 as marketing budgets are slashed. Source: Brand Republic 03-03-2008

The UK commercial radio sector has revealed its year-on year revenues increased 7.1 per cent in quarter four of 2007 despite losing ground to the BBC and seeing its share of listeners drop in the last Rajars.Interesting to note that promotions and sponsorship delivered via commercial radio are still in growth. Article originally published by Russell Parsons @ mad.co.uk

According to figures produced by Ofcom, the Radio Advertising Bureau and the Advertising Association, revenues for ad-carrying stations increased to £150.9 million. Continue reading »

Press advertising through the use of vouchers has emerged as the latest battleground for fast-food operators to target consumers with deals.

London freesheet Metro is one of the main newspapers used for voucher campaigns by Burger King and McDonald’s as it has a significant young readership.

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Beer brand Grolsch will use codes in TV ads to drive traffic to its new site in a cross-channel promotion.

Videos clips featuring secret codes will run between Channel 4 comedy programmes including 8 out of 10 Cats, and The Friday Night Project.

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The number of adults reading at least one of the top ten national newspapers in the UK has fallen 24 per cent in the last decade, led by drops of 54 per cent and 49 per cent at the Daily Express and Daily Mirror respectively. The figures by the National Readership Survey are as a percentage of the adult population and have been submitted to The House of Lords for its inquiry into media ownership and the news.

Despite the dramatic drops, the House still believes ownership of the press remains an important issue and plans to go ahead with its investigations into how the press is regulated in the New Year. Lord Fowler, chairman of the Communications Committee, said: “These figures show an overall decline in the number of people reading a national newspaper. However, they also show that more than 21 million people in Britain still read at least one of the top ten national daily newspapers on an average day. With 45 per cent of the population reading one of the top ten national newspapers on an average day it is clear that ownership of the press remains an important issue. In the New Year the Committee will be looking in detail at whether media ownership is appropriately regulated and how the public interest can be upheld.”

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