SMS and MMS messaging have each grown by 30% over the past year, spurred by mobile functionality and consumer appetite
Research by the Mobile Data Association has revealed text messaging grew by 30% in the past year, with on average more than 2.1m texts sent from person to person each day. It suggests the growth curve is set to continue as new devices promote messaging applications at the centre of their functionality.
According to figures from the Mobile Data Association, Britons are sending 1.4 billion text messages every week. The figure is 30% higher than a year ago, with 10 million pictures sent every week.
Source:Evening Standard 29-07-2008
Starting a job or getting married have long been recognised as sources of great stress. But it seems they are now matched by a new, peculiarly 21st century affliction – the fear of being out of mobile phone contact.More than 13 million Britons apparently suffer from “no mobile phobia” which has been given the name nomophobia. They have become so dependent on their mobile that discovering it is out of charge or simply misplacing it sends stress levels soaring.
Keeping in touch with family or friends is the main reason why they are so wedded to their mobile. More than one in two said this is why they never switch it off. One in ten said they needed to be contactable at all times because of their jobs, while 9% said that having their phone switched off made them anxious. Source: Daily Mail 31-03-2008
Some information on using Bluetooth technology in marketing campaigns including the Sky Lost case study in Victoria Station. Published by Douglas McDonald
There tends to be a fair amount of confusion within the marketing community about how new technologies should be integrated in to promotional campaigns. This is usually because the people selling the technology are “techies” and the people responsible for the campaigns are not. Bluetooth is a prime example: technical people will sell in technology in some cases without a real understanding of consumer experiences or the objectives of the brand.
According to a survey by networking site fivefabmums.com, modern mums rely on texts or emails to communicate with their children and make family announcements. Texts and emails have replaced letters and cards.
Source:Daily Star 07-03-2008
This is an exciting area of development for promotional marketing. Clearly search via mobile could be an influential factor in decision-making at the point of purchase. Steam are watching the evolution of this technology closely and have developed relationships with some of the leaders in this area (take a look at what they are up to at www.taptu.com) . The following article was published by Lucy Tesseras on Mad.co.uk
It will be an interesting year of development for the internet, but 2008 will not be the year of mobile, according to leading media commentators today.