To coincide with the Summer season, Steam has created a BTL platform to drive awareness and sales of Wolf Blass Green Label.
Positioned as the ‘Al Fresco’ bottle, the PET bottle is perfect for any outdoor occasion. The bottle is smaller than conventional wine bottles despite having the same 750ml volume. It also benefits from being lighter, unbreakable, easier to carry, has significant green credentials and benefits from the usual Wolf Blass quality.
Sainsbury’s are introducing a style guide and new labelling across its entire own-label wine range, designed to encourage customers to try something new and will be on shelves from August.
Following customer research Sainsbury’s found that shoppers look at the style of wine first before the grape variety or country of origin. As a result, the supermarket has created a colour coded style guide with three styles for red, Light & elegant; Smooth & mellow; Rich & complex, and three for white, Crisp & delicate; Soft & fruity; Complex & elegant.
John Smith’s, racing’s No 1 supporter, is inviting drinkers to celebrate the brand’s continuing sponsorship of the Grand National and the second year of the John Smith’s People’s Race with Winner’s Tipple, new limited edition premium ale. Winner’s Tipple, which was launched at the 2008 John Smith’s Grand National weights lunch will be available from March in selected on and off trade outlets in draught cask, conditioned and 500 ml bottle formats. John Smith’s through-the-line agency, Steam, named the product and designed the bottle label and pump clip with the brand’s No Nonsense values in mind.
Graeme McKenzie, Marketing Manager for John Smith’s, said: “We wanted to create a great-tasting, No Nonsense premium ale that beer drinkers would enjoy in the run-up to the greatest steeplechase in the world, and we have achieved that with John Smith’s Winner’s Tipple.”