McDonald’s is encouraging kids to take one minute each day to make a difference with its “One Minute to Move It” children’s well-being effort.
As part of its latest Happy Meal film partnership with DreamWorks’ Madagascar: Escape 2 Africa, McDonald’s wants to “engage with families in a way that we typically don’t do with Happy Meals,” said Nicole Neal, manager of US communications for McDonald’s.
Steam UK have helped McEwan’s give Scots a St Andrew’s Day to remember. The campaign was launched on the 15th November in the Scottish Sun newspaper and on their online site – www.scottishsunparty.com
The campaign includes an online competition with the chance to win the ultimate street party including a giant McEwan’s inflatable pub; a St Andrew’s Day bus tour and a massive street party on Orkney where McEwan’s will be on hand to serve up their best brands for party-goers.
House of Fraser in-store manicurist Nails Inc has teamed up with Baileys to offer customers a liqueur while their nails are being manicured.
The campaign is running throughout the remainder of the year and is supported through online and in-store activity.Members of Bailey’s CRM programme The Baileys Lounge will also receive emails about the offer and a voucher offering 20 percent off of Nails Inc products.
by Ben Bold Brand Republic 31-Mar-08, 09:15
LONDON – Groove Armada have become the latest pop act to break out of the record company mould by signing a one-year music deal with alcoholic drinks firm Bacardi-Martini.
The British dance music duo, who recently parted ways with Sony BMG’s Jive Records label, will release music via the Bacardi brand and play live at Barcardi-branded events. As part of the recording contract, the first involving a band and a drinks brand, Bacardi will fund the production of a four-track EP, which will be released digitally and in hard-copy format.