This summer Steam UK launched ‘Let’s go Fly a Kite’ campaign for Intersnack’s kids’ brand, Pom-Bear. The integrated promotion offered lucky consumers the chance to win a special edition Pom-Bear kite every hour, meet Pom-Bear in person and interact with the character online. The objective of the promotion was to build on Pom-Bear’s brand strategy to promote a healthy lifestyle and encourage family fun for parents and kids.

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Steam have worked with Intersnack for the last three years, delivering simple but effective promotional campaigns on this kid’s brand. With entry via SMS and an opportunity to win a prize every-day, this brand sees unprecented levels of consumer participation and engagement!

We’re working right now on our 2008 campaign, which will hit the shelves later this year.

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