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	<title>Steam UK &#187; Pom-Bear</title>
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		<title>Steam scores with Pom-Bear’s kids football campaign</title>
		<link>http://www.steam-uk.com/2010/05/01/steam-scores-with-pom-bear%e2%80%99s-kids-football-campaign/</link>
		<comments>http://www.steam-uk.com/2010/05/01/steam-scores-with-pom-bear%e2%80%99s-kids-football-campaign/#comments</comments>
		<pubDate>Sat, 01 May 2010 10:06:36 +0000</pubDate>
		<dc:creator>The Caretaker</dc:creator>
				<category><![CDATA[Pom-Bear]]></category>
		<category><![CDATA[Steam]]></category>

		<guid isPermaLink="false">http://www.steam-uk.com/?p=1534</guid>
		<description><![CDATA[
Steam UK Ltd has developed Pom-Bear’s latest promotion, &#8216;Let’s Play Footie&#8217;, encouraging parents and kids to get involved with football this summer. The teddy bear shaped snack has teamed up with Football Aid* to offer 100 places across two Pom-Bear Football Academies.

Football Aid Ambassador and England Legend Grahame Le-Saux will host the events at the [...]]]></description>
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		<title>Pom-Bear says “Let’s go Fly a Kite” 2009 Summer campaign</title>
		<link>http://www.steam-uk.com/2009/05/15/pom-bear-says-%e2%80%9clet%e2%80%99s-go-fly-a-kite%e2%80%9d-2009-summer-campaign/</link>
		<comments>http://www.steam-uk.com/2009/05/15/pom-bear-says-%e2%80%9clet%e2%80%99s-go-fly-a-kite%e2%80%9d-2009-summer-campaign/#comments</comments>
		<pubDate>Fri, 15 May 2009 11:21:58 +0000</pubDate>
		<dc:creator>The Caretaker</dc:creator>
				<category><![CDATA[Pom-Bear]]></category>
		<category><![CDATA[Steam]]></category>

		<guid isPermaLink="false">http://www.steam-uk.com/?p=1363</guid>
		<description><![CDATA[
This summer Steam UK launched ‘Let’s go Fly a Kite’ campaign for Intersnack’s kids&#8217; brand, Pom-Bear. The integrated promotion offered lucky consumers the chance to win a special edition Pom-Bear kite every hour, meet Pom-Bear in person and interact with the character online. The objective of the promotion was to build on Pom-Bear&#8217;s brand strategy [...]]]></description>
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		<title>3-years of Pom-Bear on-pack activity</title>
		<link>http://www.steam-uk.com/2008/02/12/3-years-of-pom-bear-on-pack-activity/</link>
		<comments>http://www.steam-uk.com/2008/02/12/3-years-of-pom-bear-on-pack-activity/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 18:12:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pom-Bear]]></category>

		<guid isPermaLink="false">http://www.steam-uk.com/?p=189</guid>
		<description><![CDATA[Steam have worked with Intersnack for the last three years, delivering simple but effective promotional campaigns on this kid&#8217;s brand.  With entry via SMS and an opportunity to win a prize every-day, this brand sees unprecented levels of consumer participation and engagement!
We&#8217;re working right now on our 2008 campaign, which will hit the shelves [...]]]></description>
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