MPs will be presented with a report this afternoon which underlines the importance of pubs to society and calls for urgent action to stop pub closures.
The report was produced by the Institute for Public Policy Research (ippr) think tank, with the backing of the Campaign for Real Ale (Camra).
Consumers are becoming fatigued with celebrity-led marketing, according to a new report from Datamonitor.
The independent market analyst says that “the cult of celebrity has reached a crossroads” and that over-exposed celebrities have saturated the market.
According to a report by UK wine merchant Berry Bros & Rudd, the pop of the cork and the satisfying glug as the wine is poured out may soon be consigned to history. As the industry attempts to find ways of cutting costs and reducing its environmental impact on the environment, wine drinkers could soon be opening a packet of wine instead of a bottle.Environmental concerns and rocketing costs mean glass will become unrealistic for most wines over the next 50 years.
Banrock Station is among a number of brands already experimenting with cartons.
The Publican, Market Report 2007 : the changing behaviour of licensees (regarding technology usage).Licensees are using the internet more frequently. Primarily it is used as a source of information.54% of licensees are visiting Thepublican.com for news, services and trade campaigns. Online purchasing is also growing.
72% of licensees use a computer in their business (mostly to run-off menu’s and do accounts)
Greene King IPA research revealed 35 is the age when men settle on their ‘usual’.
Apparently men trial on average 7 different brands before developing a loyalty to their favourite beers.
1 in 5 men try upto 14 different kinds of beer before settling on a favourite, and the winner is chosen on quality and taste above other factors such as price, strength and peer pressure.
According to the 2008 Britvic Soft Drinks Report, soft drinks sales continued to outperform beers and spirits within pubs and bars in 2007. Soft drink sales amongst the licensed trade increased 1.3% to £2.4 billion in 2007 and are predicted to increase again in 2008 as more pubs boost their food offering.
With the smoking ban now in place, more licensed premises are offering food service as a result, and soft drinks are a popular meal accompaniment.
Budgets for sales promotion were revised up in the last three months of 2007, the only area to see an upturn apart from the internet, according to the latest Bellwether Report. The modest rise was the third quarter in a row that marketers have increased their budgets for sales promotion, and this area is set to enjoy further growth in 2008. This was in contrast to marketing and advertising as a whole, with budgets revised down for the first time in the final quarter of last year, the steepest fall in nearly two years. Main media advertising and traditional media such as TV and press suffered the worst.
Bellwether Report author Chris Williamson of NTC Economics said: “The upward revisions to [sales promotion] budgets in the final three quarters of the year point to even stronger spend than signalled at the outset of 2007, and suggests growth of sales promotion spend last year may be the best since 2004. However, further growth is expected for the coming year, and 2008 may see even stronger growth than 2007.” The Bellwether Report, published on behalf of the Institute of Practitioners in Advertising (IPA), highlights that almost half of all companies have set their 2008 budgets higher than their actual spend in 2007, but added that the latest quarterly report “sends a note of caution going forward”. “The report reveals a marked deterioration in business conditions in the fourth quarter of last year, which companies responded to by trimming their marketing budgets, causing 2007 to finish on the weakest note for two years,” he said. “Some positive news was provided by 2008 marketing budgets being set higher than actual spend in 2007, but we interpret this with caution. Companies will be monitoring the business situation carefully and, if trading conditions and business confidence fail to pick up in the new year, we can expect these budgets to be revised down as the year proceeds.”
50% of men watch sport on television in pubs and bars, and in men aged 34, this number rises to 67% (Intel report 2006)
Integrating digital advertising with direct mail campaigns can improve the effectiveness of promotions and increase customer spend by nearly 25 per cent, according to new research.
The study of consumers by Royal Mail, aiming to understand the best uses of different advertising methods, also revealed nearly seven in 10 people believe that direct mail supports online advertising.
Below-the-line activities have more influence on consumers trying new products than other advertising, according to new research. More than half (51 per cent) of shoppers said below-the-line, including promotional, experiential and digital marketing, had prompted them to buy something new compared to 31 per cent driven by advertising through broadcast, print or the internet.
The research by food and grocery research specialist IGD also found that 25 per cent of people named “buy one get one free” offers as the most common factor in trying a new product or brand.