House of Fraser in-store manicurist Nails Inc has teamed up with Baileys to offer customers a liqueur while their nails are being manicured.

The campaign is running throughout the remainder of the year and is supported through online and in-store activity.Members of Bailey’s CRM programme The Baileys Lounge will also receive emails about the offer and a voucher offering 20 percent off of Nails Inc products.

While the overall alcohol category grew by 4.2% to £8.4b in the year to 15 June 2008, cider saw sales up by 27% and wine grew by 7.3%.

The increase in wine was due to higher spend per head among purchasers, while cider’s growth was driven by an increase in shopper numbers, TNS said.

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After Budweiser, Jack Daniels too has created its own special barbecue sauces laced with alcohol.

Source: Daily Star 08-06-2008