Steam Lokomotiv vs Bengal Tigers:
Steam entered this week’s game low on confidence. Due to some late withdrawals and injuries during the warm up they started the game with four and a half fit players.
Ben Dudman took on the unenviable job of marking their star striker with only one fully functioning leg! Having lost 3-2 to this team earlier in the season, hopes were not high! Tactics discussed involved shooting from anywhere and time wasting.
Steam UK has implemented the latest Kronenbourg 1664 activity which offers consumers a chance to win £1,664 everyday for one month.
The desirable cash prize was designed to regain consumer awareness of the brand and drive frequency of sale.
Heineken’s biggest ever UK off trade promotion, planned and implemented by Steam UK, was a perfect match for UEFA Champions League fans, receiving over 140,000 entries in just 5 weeks and achieving fantastic sales results.
Steam UK have helped to set up the groundbreaking John Smith’s People’s Darts tournament; back again for its 2nd year and this year it’s bigger then before: bigger charity prize fund, more participating pubs and clubs, more regional finals and a host of darts pros – Tony ‘Silverback’ O’Shea, Darryl ‘The Dazzler’ Fitton, Ross ‘The Boss’ Montgomery and Trina ‘Golden Girl’ Gulliver – will join the ranks of mentors that coach the eight regional finalists.
The John Smith’s People’s Darts gives everyday pub and club players the chance to play at Lakeside just before the BDO World Championship final in front of a packed house and a TV audience of millions.
In the run up to one of the most anticipated Ashes series in living memory, Steam has launched their new Wolf Blass promotion where consumers could get their hands on all important tickets for the sold out event, and get the chance to meet Ashes legend, Darren Gough.
The promotion was implemented across thousands of UK bars, pubs, clubs and grocers and already Steam have hosted some events for winners at Edgbaston, where England held on to a narrow 1-0 lead in the series.
Steam UK picked up 2 more gold awards at this year’s ISP Awards held at London’s Hilton Hotel.
Scottish & Newcastle’s John Smith’s People’s Darts took gold in the alcoholic drinks category whilst Jygsaw’s brand, Scrumpy Jack, won the Small Budget Category with their Rural Retreats campaign.
John Smith’s beat Strongbow’s ‘BowTime’ and AB InBev’s ‘Discover True Dedication’. The judges were impressed by Scottish & Newcastle’s exploitation of their sponsorship of the World Lakeside BDO Darts Tournament; this saw a unique nationawide pub darts challenge to find 2 finalists to play on stage at Lakeside before the world men’s final. Rather than just badging an event they were able to fully engage their consumers in a money cant buy experience.
This summer Steam UK launched ‘Let’s go Fly a Kite’ campaign for Intersnack’s kids’ brand, Pom-Bear. The integrated promotion offered lucky consumers the chance to win a special edition Pom-Bear kite every hour, meet Pom-Bear in person and interact with the character online. The objective of the promotion was to build on Pom-Bear’s brand strategy to promote a healthy lifestyle and encourage family fun for parents and kids.
CBRE, the World’s biggest real estate organisation, wanted to communicate their brand values to a highly targeted and difficult to reach segment – high net worth individuals and sovereign funds.
Steam flexed their creative muscle and came up with the idea of creating a stylish coffee table book that was used as a leave behind.
