Oct 15
Staying in a place with no mobile phone coverage, or suffering from the internet going down, is a cause of high stress and anxiety for an increasing number of people, according to a new survey undertaken for Virgin Media by the analysts Future Laboratory.
As many as 85 per cent of full-time mothers always have the internet turned on at home, while a third of people said they no longer felt any sense of guilt about always being “connected”, either by having their mobile phone or computer turned on.
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Jul 16
Sales Promotion accounts for at least 13 per cent of UK marketing budgets, according to research published by the Chartered Institute of Marketing – and the figure could be much higher.
According to the CIM’s Spring 2009 Marketing Trends Survey, when asked what proportion of their total marketing spend went on different areas, Sales Promotion came second, on 13 per cent, just after Public Relations on 13.2 per cent.
Third was Field Marketing, on 12.9 per cent, then CRM on 12.7 per cent, Advertising (excluding online) on 12.4 per cent and Direct Mail on 11.8 per cent.
Annie Swift, chief executive of the ISP, points out: “It comes as no surprise that Sales Promotion gets so much of the UK marketing budget, particularly in the current economic situation. Sales Promotion is all about ‘do’ advertising, not ‘do nothing’ advertising – it is marketing content designed to change behaviour and, as such, can be delivered through almost any media channel.”
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Sep 16
The average Briton spends £32,000 in his life on curries, which breaks down to £540 a year, according to a poll of 3,000 people by OnePoll.
Source: Daily Star 13-09-2008
Aug 18
A survey commissioned by body wash brand Skinbliss has shown that women spend 3,276 hours of their lives getting ready for a night out, compared to just 1,092 hours for men.
Source:Daily Express 18-08-2008
Aug 04
According to figures from the Mobile Data Association, Britons are sending 1.4 billion text messages every week. The figure is 30% higher than a year ago, with 10 million pictures sent every week.
Source:Evening Standard 29-07-2008
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Aug 04
According to a poll, more than a quarter of people think the mobile is the gadget that has altered our behaviour the most. And for the young, it’s even more important. Of those aged 16-24, 42% named it as their favourite life-changing gadget. The mobile came in ahead of the laptop – and the MP3 player – in the list compiled by consumer website which.co.uk.
Digital cameras and satellite navigation systems also proved popular.
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Jul 31
According to a magazine survey of football fans, the beautiful game would be even better if more women went to games.
Among other recommendations to sex up footie would be being allowed to enjoy beer in their stadium seats. Fans also want to see an end to goalscorers kissing their jewellery in celebration, the Mexican wave banned and match-day mascots given the red card.
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Jul 25
According to a study by PurAsia, men are using their culinary skills to impress girls. One in four guys aged 18 to 34 have seduced women by feeding them, and half of Brits say the skills is a turn-on.
Source:Daily Star 22-07-2008
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Jul 25
According to the National Barbecue Association (currently promoting an alfresco food fortnight), despite the fact that summer 2007 was the wettest for 250 years, Brits enjoyed 90 million barbecues and two-thirds of households own at least one barbecue.Apparently most families use theirs on around nine occasions during the summer months. Figures show that 49% of barbecues are cooked by women.
Source:Daily Mail 24-07-2008
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